E-Commerce (EC) Topline Growth and BPR/DX Transformation for Sales & Manufacturing

[Engagement Details]
Across both the EC domain (B2C/D2C) and the corporate sales domain (B2B), we delivered a hybrid engagement combining Business Process Re-engineering (BPR) with digital enablement.

• EC revenue maximization: Starting with optimization of ad operations to improve traffic quality, we redesigned both the UX and the technical foundation (infrastructure and front-end). In particular, by improving product search and spec-comparison usability, we established a framework that supports purchase decisions.
• ABM (Account-Based Marketing) deployment in B2B sales: We led the transition from the traditional shoe-leather sales style to data-driven sales activities. We introduced an ABM approach that identifies target accounts and engages them at the organizational level. We also defined and rolled out new sales KPIs, embedding digital tools to visualize and streamline the process (DX) throughout the field organization.
• Cross-functional project leadership: Working across siloed divisions, we led the definition of shared goals and data integration. In coordination with manufacturing, we provided hands-on support for end-to-end optimization, including demand-forecast-driven inventory optimization and lead-time reduction.

[Challenges]

• Stagnating EC growth: The existing EC site and ad operations were not optimized, and revenue had plateaued.
• Individual-dependent sales process: In B2B sales, much was left to individual experience and intuition, limiting the organization's ability to efficiently acquire new accounts or expand existing ones.
• Lack of cross-department alignment: Leads acquired by marketing were not fully utilized by sales — symptomatic of broader data and process disconnects between departments.

[Results]

• Short-term revenue improvement: In the EC domain, redesigning advertising, UX, and technology delivered a 120〜130% revenue uplift in a short period.
• Sales-process DX: ABM deployment combined with rigorous KPI management provided visibility into the quality and quantity of sales activities, and established an efficient deal-closing process.
• Stronger organizational alignment: A cross-functional data platform was established, providing the foundation for enterprise-wide DX.