Business Creation Insights
Deep insights on technology, strategy, and organization, cultivated at the frontline of business development. We share the unique perspectives held by enableX professionals.
Deep insights on technology, strategy, and organization, cultivated at the frontline of business development. We share the unique perspectives held by enableX professionals.

Expertise
Across frontline industries — construction, equipment rental, manufacturing, and logistics — the retirement of veterans and the difficulty of recruiting younger talent are turning the risk of "operations halting due to labor shortages" into a tangible reality, with core functions such as phone response, order processing, and dispatch coordination at stake. Through a strategic partnership with SORABITO Inc., enableX combines SORABITO's long-accumulated frontline data and industry expertise with enableX's specialized capabilities in deep tech and workflow automation to jointly establish a "framework that keeps operations running" — embedding industry-specific knowledge directly into systems. By addressing the complex frontline workflows that general-purpose AI cannot cover, we are building the foundation for industries to continue operating even as headcount declines, expanding this approach beyond construction-equipment rental to all frontline industries that underpin social infrastructure.

釼持 駿 ·

Expertise
Labor shortages on the hotel frontline cannot be solved by stronger recruiting or one-off DX tools. What is needed is a shift in thinking — redesigning the frontline itself. enableX harnesses physical-AI technologies — multimodal AI, image analysis, and workflow automation — to build, together with hotel operators, "frameworks that automate the frontline without compromising hospitality," and to operate them jointly.

中村 陽二 ·

Expertise
In this interview, we explore how SHADOTEN was conceived, launched, and scaled, and how PROGRIT approaches new business creation and M&A. From balancing brand value with speed, to the secrets of product-led business expansion, to building corporate culture and shaping M&A strategy — we share the challenges and lessons unique to a high-growth company.

中村 陽二 ·

Expertise

中村 陽二 ·

Expertise
This article explores the background of the Spacemall M&A and the post-merger integration (PMI) strategy, along with Spacemarket's new business creation process, its approach to talent development, and the corporate culture that drives new ventures to success — delivering the growth story Spacemarket is charting for the future.

中村 陽二 ·

Expertise
Nyle operates two businesses: the "Horizontal DX Business," which delivers DX support and marketing, and the "Automotive Industry DX Business," which runs the car-leasing business "Carmokun." At first glance the two appear to span different fields, but Nyle has built a distinctive growth model by organically interweaving them. In this article, we explore how Nyle integrates the two businesses and opens up new markets by drawing on the strengths of each.

中村 陽二 ·

Expertise
At a Technical Course hosted by the Consortium for Applied Neuroscience (CAN), our Head of Technology Junki Komura and Research and Development Lead Nguyen Toan Duc took the stage. The theme was "How Do We Reproduce Human Thought and Sensibility with AI? — A New Picture of Intelligence Built on Personalized AI, Multimodal AI, and Physical AI." With about 100 participants from industry, government, and academia, we delivered talks and live demonstrations. This article shares a digest of the day's content.

小村 淳己 ·

Expertise
Based on interviews with Macbee Planet's management team, this article explores in depth the perspectives through which the company has framed and executed M&A. We examine Macbee Planet's management philosophy — viewing M&A not merely as a means of expanding scale, but as a key strategy for industry reshaping and for raising enterprise value.

中村 陽二 ·

Expertise
I believe that planning new businesses and attempting to create them should be part of a company's daily routine. For that reason, I do not see the operation of a "business creation program" as the ideal end state. At the same time, telling people that this should suddenly become routine will not work — so as a first step, taking it on as a deliberate program is a reasonable approach.

中村 陽二 ·

Perspective
This article explores the new paradigm of business development in the AI era, examining in detail the challenges and opportunities business development leaders face and the path to success. From a practical perspective, we consider how traditional business development practices are evolving with AI, and what preparation organizations need to ride the wave of transformation.

釼持 駿 ·

Expertise
When launching a new business, the question "what is our strength, and can we hold sustainable advantage?" inevitably comes up. And one step earlier than that, the question "before competition even starts, can we accomplish the basic step of actually launching the planned business?" will also arise.

中村 陽二 ·

Perspective
Traditional business development has emphasized market analysis, negotiation, and project management. In the AI era, however, in addition to these foundational skills, new capabilities are required — strategically leveraging AI and optimizing human-AI collaboration. This article lays out, from a practical perspective, the skills business development professionals should acquire in the AI era and how organizations should develop them.

釼持 駿 ·