TWOSTONE&Sons Subsidiary Renamed from Yellowstone Consulting Inc. to enableX Inc.

Yellowstone Consulting Inc. will change its corporate name (trade name) to enableX Inc., effective September 1, 2024.

Press release: https://prtimes.jp/main/html/rd/p/000000002.000147732.html

Background to the Name Change

Yellowstone Consulting — a hyper-practical professional firm born out of an operating company — has supported business development and value uplift for many clients. To signal our renewed commitment to delivering even more practical value uplift support to clients, we will change our corporate name (trade name) effective September 1, 2024.

The new name, enableX, combines the conviction of becoming a key element — an enabler — for our clients' business growth, with "X," which stands for infinity, transformation, and co-creation with clients.

The new corporate logo is intended to express an organization that organically solves the diverse business growth challenges of clients. By adopting a non-geometric object in the symbol, we convey the conviction that we will "open up a highly uncertain future together with our clients."

About enableX

enableX is a hyper-practical professional firm — born out of an operating company that scaled from zero to a market cap of 50 billion yen — capable of delivering pragmatic strategy formulation and execution that only an operating-company-born professional firm can. Through new venture creation and growth of existing businesses, we realize value uplift for enterprises.

By leveraging the group assets and open network of TWOSTONE&Sons, we deliver support with strong execution, deep expertise, and superior cost performance.