Delivering Speed-to-Market Entry into Korea

[Engagement Scope]

• We led activities spanning sales lead generation through the sales process and deal closing, contributing materially to revenue from the first year of market entry.
• Supported successful fundraising
• We led the localization of Findy Team+ for the Korean market, delivering language adaptation and adjustments to market requirements.
• Leveraging an in-market VC network, we approached leading Korean VCs and supported fundraising

[Challenges]
The client was expanding Findy Team+, an engineer productivity visualization tool, overseas and was evaluating entry into the structurally similar Korean market. The challenge was achieving results in a shorter timeframe at lower cost. However, the client had limited footholds for sales outreach to target companies and limited connections to in-market VCs, and could not find a clear path for market entry.

[Results]

• Expanded to over 20 in-market paying customers
• Provided multidimensional support — from product localization to landing-page creation and trade-show support — and expanded market awareness
• Delivered successful fundraising from a leading Korean VC.