Business Execution and JV Establishment Support in a New-Business Domain

[Engagement Scope]
For entry into a new domain and JV establishment, we led the work end-to-end — from building internal and external alignment through to negotiations and structural design.

• JV strategy development: Evaluating equity ratios, preparing materials for the board of directors, and leading the internal approval process.
• Negotiations with the partner: Arranging top-management meetings with candidate companies, building trust, and driving negotiations.
• Joint-venture structural design: Governance, capital strategy, legal due diligence, exit strategy, and business-plan development.

[Challenges]

• Internal objections and concerns over equity ratio (51% vs. 50:50) and concentration risk relative to the core business.
• Concerns from the partner company (a U.S. firm) — speed of decision-making, market growth, and technology-leakage risk.
• Refinement of complex contractual terms and the business plan.

[Results]

• Securing internal approval: We prepared a Q&A pack addressing objections and provided supplementary explanations at the board, securing approval.
• Compressing the negotiation timeline: Through weekly status meetings and staged top-management meetings, we closed gaps in understanding and reduced the negotiation period from eight months to five.
• Detailed business design and execution: We delivered a full review of the 120-page contract draft, the 100-day post-establishment action plan, and hands-on execution support through regular meetings for the first three months after JV establishment.