Intelligence Build-Up for Entry into the DPP Business

• Mapping the Ouranos ecosystem: We conducted interviews with stakeholders at the Ministry of Economy, Trade and Industry (METI) and with private-sector partners of public-sector initiatives, gathering the latest government information on Digital Product Passport (DPP).
• Mapping initiatives at automotive OEMs: We conducted interviews with multiple leading automotive manufacturers (Company A, Company B, Company C, and others) and ran in-depth, primary-source research on the current state, challenges, and existing businesses along each value-chain segment.
• Tracking CIRPASS developments: We organized the latest European trends based on documentation and expert interviews related to CIRPASS, the EU-funded project for joint DPP standardization.
• Business-model development: In the battery 3R domain (reduce, reuse, recycle), we developed a data-utilization business model using vehicle driving data. enableX provided support across the full arc — from coordinating meetings and conducting interviews to formulating the strategic concept for new-business entry.

[Challenges]

• Given European developments around DPP, the client (a leading printing company) was targeting future entry and expansion into the DPP domain and needed to evaluate and structure a business model that leveraged the company's own strengths.
• Exploring entry opportunities required not just desktop research but also primary intelligence drawn from expert insight and interviews with individual companies.

[Results]

• We built the business model while gathering primary intelligence through outreach, meeting requests, and interviews with the Japanese and European governments and leading automotive manufacturers.