enableX Featured in an Interview on Forbes JAPAN BrandVoice
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enableX, a business development firm specialized in business creation, has been featured in an interview on Forbes JAPAN BrandVoice, and the article has been published.
"Raising the Success Rate by Combining Methodology and Technology — The Next-Generation Business Development enableX Drives"
In this article, our Representative Director and CEO Shun Kenmotsu, Director Yoji Nakamura, and Executive Director Junki Komura speak about how enableX — unlike a typical consulting firm — engages head-on with "business creation" and practices next-generation business development that combines methodology and technology.
■ The Backdrop to enableX's Founding, and Our Philosophy on Business Creation
In the interview, Kenmotsu describes that in an era where product life cycles are shortening, sustained enterprise growth depends on the "ability to continuously create new businesses" — while at the same time, the market lacks partners genuinely capable of supporting execution. That is the problem statement he articulates.
Going beyond research and strategy recommendations — standing on the same frontline as the client and driving the business as a true co-owner. This stance that enableX puts forward is the very philosophy on which the firm was founded.
■ The "Three Elements" That Raise the Probability of New Venture Success
Nakamura cites the following as the elements required to lead a new venture to success:
- A clear definition of the value one wants to embody
- That value being accepted by customers
- Organizational consensus for sustained, long-term pursuit
— citing these three points.
Particularly in Japanese enterprises, ambiguity in decision-making structures often prevents new ventures from continuing. The article notes that enableX takes a behind-the-scenes role to support consensus-building within the organization while driving the business forward.
■ AI-Native, Next-Generation Business Development Model
One of the major characteristics of enableX described in the article is a way of doing business development that is built on AI as a premise.
Komura discusses how the firm implements the expertise and thought processes that executives and organizations have built up as "individualized AI (digital clones)," realizing knowledge succession, capability extension, and speed gains.
Rather than separating human judgment from AI, the article also takes a detailed look at how enableX prioritizes a "human-in-the-loop" design in which people and AI mutually elevate each other, thereby practicing AI-native business execution.
■ Creating a "Business Development Standard" — A Vision for the Future
Rather than stacking up one-off success stories, creating the methodology itself — a "business development standard" — and embedding it broadly into society.
Through that, we want to realize a world in which more companies and individuals can enjoy business creation as a personal option, rather than as something "special" — that is the conviction expressed in the article.
This article offers a deeper look at the essence of business development as enableX sees it, and at new approaches to business creation in the AI era.
Please read the full article on Forbes JAPAN BrandVoice.
Read the article here
Raising the Success Rate by Combining Methodology and Technology — The Next-Generation Business Development enableX Drives
https://forbesjapan.com/articles/detail/86131
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enableX Inc.
A business development firm that combines innovative AI technology with advanced business development expertise to deliver the best outcomes globally with the optimal team size.
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