Corporate Strategy Development Support

[Engagement Details]
We provided end-to-end support — from redefining the company's reason for being to formulating a ten-year vision and embedding it in the organizational culture.

• Vision clarification: Defined the reason for being through structured discussions with the executive team.
• Translation into execution: Translated an abstract vision into concrete project selection criteria.
• Embedding and sustaining the organizational culture: Supported leadership messaging and aligned the organization's value system.

[Challenges]

• The need to confront a fundamental management question — the company's reason for being.
• The risk that the formulated vision would remain abstract and become disconnected from frontline execution such as project selection.
• Embedding a new vision and value system across the entire organization.

[Results]

• Compelling vision development: Distilled a vision spanning decades along three axes — appeal to candidate hires, competitive differentiation, and internal rationale.
• Establishment of concrete decision criteria: Based on the vision, established clarity on which projects to pursue and which to decline — from the perspectives of long-term clients, flagship projects, and capability-building. We also designed the targeting framework for the field organization, including Platinum and Gold account tiers.
• Shaping the organizational culture: Aligned the direction of the entire organization through leadership messaging such as "Aim to be number one in business development" and a clear willingness to say No to projects that did not fit the vision.